Prior to the COVID-19 pandemic, micro markets were an emerging trend. These unattended retail establishments began cropping up in offices and apartment building lobbies since 2010 and are especially popular with Millennials and Generation Z. During the pandemic micro markets have evolved from fun novelty conveniences into essential businesses that provide key benefits to the general public and businesses, including the healthcare industry.
1. No-contact, touch-free transactions
2. Safety and security
3. Provide safe and healthy food options
4. Entice employees back to the office
5. Not affected by labor shortages
6. Versatility and convenience
7. Opportunities to serve underserved markets
Micro markets are unattended retail spaces and even prior to the advent of the COVID-19 pandemic, they provided customers with a contactless way to purchase healthy food and beverages. Furthermore, micro markets provide added safety in that they offer consumers touchless payment options that can include things like subscription options and payments via an app they can easily download to their smartphone.
Micro markets provide the COVID-19 era customer with the added security and food safety they demand. Even fresh produce can be pre-packaged, providing consumers with the added confidence that a piece of fruit, such as an orange or an apple, hasn’t been handled by other people. And for added security, sneeze guards and other plexiglass display options can be installed as well.
Additionally, the food and drinks at micro markets have always been safely stored and offered in an easy to access self-service environment where it’s easy for customers to stay socially distanced from each other for added peace of mind.
According to a recent survey of nearly 1,500 adults, 56 percent of the respondents admitted they found it challenging to eat healthy, in spite of 89 percent also saying that nutrition is important to them. And because micro markets aren’t vending machines but mini one-stop shops, they can provide your customers or employees with healthy snack options in conveniently wrapped and sealed packaging.
Furthermore, larger items like sandwiches, salads and fresh produce aren’t a size issue like they are for vending machines that are more limited to less healthy options such as candy or chips.
Beyond the added convenience that micro markets provide in the COVID-19 era, they show your employees that you care about them and value their safety. For businesses wanting to entice a remote workforce back to the office, micro markets provide a safer breakroom experience with minimally handled food and drink items.
Because they don’t have to be staffed by on-site cashiers or other employees, micro markets won’t be negatively impacted by the current service industry labor shortages. The small markets only require restocking from the food and beverage manager who operates them. As more workers flee food service and retail customer service jobs, there are opportunities for the emergence of new types of micro markets that require only a small mobile staff responsible for restocking items as needed in real-time.
Micro markets have always offered extreme versatility. They can be customized to fit a variety of spaces in a variety of markets, from outdoor markets to schools and company breakrooms to a small corner of the lobby in a high-rise building.
But more than that, in light of COVID-19, micro markets offer people a safe, contactless, touchless place to purchase a wide variety of snacks, drinks and other items they would have normally purchased from a larger grocery store pre-pandemic. They also can provide non-food items not available in a typical vending machine, such as hand sanitizer, anti-bacterial wipes, masks and other personal protection equipment.
The advent of the COVID-19 pandemic meant stricter protocols for food sanitation and safety arose virtually immediately. That created the urgent need for micro market operators to become the go-to providers of safe, socially distanced food and beverage options to many communities, including those in remote areas with supply-chain bottlenecks which continues in the post-vaccine era of the pandemic as well.
Additionally, micro-markets are perfectly positioned to provide socially distanced food service options for organizations on the frontlines of the COVID-19 pandemic, such as hospitals, clinics and other essential businesses. These kiosk-style stores in medical facilities could also provide safe options for outpatients and visitors to safely purchase pre-packaged snacks using contactless payment options via mobile phone apps, instead of having to access a touchscreen that might have been handled by someone exposed to the SARS-CoV-2 virus.
COVID-19 changed all of our lives—and that includes the retail and restaurant industries. And in the post-COVID vaccine era, as more and more people venture back to their offices and outside recreational activities, most consumers and employees want to feel confident they are safe. Increasingly, as social distancing and mask-wearing becomes less necessary, people still want to be able to conveniently purchase healthy food in a contactless environment that micro markets can provide.
Ray Ko has been creating effective visual merchandising and interior design strategies for retailers for more than 20 years. Today, he is the senior ecommerce manager for shopPOPdisplays, a leading designer and manufacturer of stock and custom acrylic product.
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